Projects can earn one Innovation feature by providing free tours of their WELL Certified space. Projects must include a WELL educational component in conjunction with the tours. This can be permanent signage throughout the space describing different WELL features, a case study surrounding WELL Certification, a newsletter or other printed/online publication following the occupants' engagement with WELL, or an approved alternative. Tours may be offered on a pre-determined schedule or upon request through the IWBI Event Request Form.

In order to receive Innovation approval for an active tour program, projects must provide IWBI with the tour script and tour destination descriptions (including at least one destination per WELL concept) as part of their documentation. On an annual basis, projects must also submit the following documentation to IWBI: dates of tours (minimum of six per year), number of attendees (minimum of 50 per year), and evidence of how the project is broadcasting the availability of these tours (i.e., social media, project website).